Paying for Facebook Ads is a Waste of Your Money

Facebook Ads are a Waste of Money

Are you throwing your marketing budget out the window?

Small businesses typically have small marketing budgets. You want to get the most bang for your buck..facebook ads are NOT the way to go.

How do I know? I learned the hard way.

When facebook started hiding business pages from feeds and insisting that people pay for views and likes, I was disgruntled (as I’m sure many of you were.) I had taken the time to build up my following and now they wouldn’t be able to see what I had to share unless I paid for it?

Fine.

I started small. I ran an ad for ConstantlyAlice a few days for $20. I got TONS of likes. Unfortunately, those likes were useless. There was a lot of suspicious activity surrounding them..they all came in at one time, they had strange profile pages with impersonal photos and no page interaction from the page owners. I started to suspect they were dummy pages and didn’t renew my ad campaign after it was done.

Then, I started The Halo Effect and Connie and Allie. I figured to get my facebook pages off the ground, I would run another ad for “likes”. I ran the ads simultaneously, and guess what I discovered? Even though the two pages have different target markets (Connie and Allie is for girls clothing and accessories and The Halo Effect is marketing and graphic design) the same people were liking both pages..at the same time. Additionally, I started receiving spam emails on both pages about going to another website to receive “40-60 quality likes”. That was the nail in the coffin for me.

The bottom line is, there is no value in a number of likes on a page if those people are not going to engage with you. You want followers and customers who are there because they are interested in what you have to share.

Don’t get me wrong. Social media is a great free marketing tool. Facebook, Twitter, Pinterest and Google+ are all excellent ways of engaging with your customers and helping to get your message out.

But you need to build your following with people who care about you and your business, who will share your posts and interact with you. You want customers who support you and your message.

So how do you do that?

You produce quality content..and you do it consistently over and over. You offer value to your customers, not only with an excellent product, but with information, engagement and great customer service. You let your friends know you’re in business (this is where the “share a page” button comes in far more useful on facebook than paying for an ad.)

Facebook Ads are a Waste of Money

Talk to your customers. Find out what they want. Run a poll and ask them what you can provide for them. Track your sales and see what is your most successful item, then build a better version.

Your followers might build up a little slower, but they will be genuine and you’ll both benefit from it.

Warmly,
Danielle

PS. If you’re a small business looking for good quality, inexpensive marketing, you can contact me about advertising in the next edition of “Whimsy” magazine here.

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Welcome to The Halo Effect Blog!

Want a free assessment of your Etsy shop? Read on!

The Halo Effect is my Etsy shop (one of several actually) born out of love for the new graphic design skills I learned while developing my small business.

ConstantlyAlice Thank you cards, designed by The Halo Effect

ConstantlyAlice Thank you cards, designed by The Halo Effect

To begin at the beginning, a few years ago, I started ConstantlyAlice, an etsy shop for “one of a kind people” that sells unique vintage and handcrafted items to people who don’t want to buy the mass market, homogenized items found in big box stores.

I learned a lot from that shop. I went from (pretty lame) photography to signature pictures that really identify my brand. I started a blog where I shared DIY, vintage inspiration, and a love of whimsy and quirk. After a while, I decided to try my hand at building a website where I could focus my blog and shop in one place. I chose WordPress as my platform, hosted it through Godaddy and proceeded to teach myself basic html to customize my site. After lots of trial and error, I got the site to look the way I wanted it..then I decided to launch The Halo Effect, a second Etsy store where I could sell paper goods, art and graphic design services created with what I’d learned. More recently, I branched out ConstantlyAlice to include Connie & Allie, retro inspired clothing, accessories and gifts for girls.

ConstantlyAlice

I decided to add this blog to my growing business “empire” because I want to help other etsy sellers and small business owners by sharing what I’ve learned. Most of the tools I used to market and build my businesses are free, web based services that are readily available to anyone with access to the internet. This blog will offer small business tutorials, logo and web design help and marketing tools to develop their own skills.

So lets get started! To begin with, if you own an etsy shop and would like me to give you a free assessment, go ahead and leave a link to your shop in the comments below. I will review your shop and message you on facebook with some suggestions on how to improve your shop with a few simple tips.

I look forward to learning more about you and why you love to sell on easy!

Warmly,
Danielle

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